THE PROJECT
COZYMEAL - Homepage Redesign

I was brought on as a freelance designer at Cozymeal and was quickly asked to take on the task of redesigning the website. Cozymeal is a company that offers Cooking Classes, Private Chef Services, Food Tours and many more cultured and elegant experiences that they wanted to the look of the site to finally reflect.

THE PROBLEM
COZYMEAL - Homepage Redesign

The site had become outdated, overcrowded and no longer represented the design direction the brand was trying to achieve. A refresh was necessary to reach the target audience of middle and high-earning cosmopolitan customers of all genders. Upscale, refined and unpretentious were the three key words that the redesign was intended to reflect. 

LF_Website_Template_Cozymeal.jpg

THE SOLUTION
COZYMEAL - Homepage Redesign

The mission was to create a simplified and elegant experience for the user. Replacing the typefaces gave the site an instant contemporary touch and additional padding between the elements offered a lighter and more legible look with plenty of "breathing room". The use of animated iconography (like the Empire State Building turning into a piece of pizza in its hover state) brings a fun, interactive element to the site encouraging the user to explore more of the subtle surprises throughout the site. 

LF_Website_Template_Cozymeal2.jpg

The Winning Seat®
Dashboard Redesign

Before Covid put the world on hold, I was able to redesign every aspect of The Winning Seat® App from the Sign In page and Dashboard, to the small, yet significant, details such as the icons, menus and buttons. Below are the final three Dashboard designs that were presented to the Owners, Investors and Board of Directors.

LF_UIUX_PORTFOLIO.jpg

The Winning Seat®
"Daily Deal" Wireframes

I was asked to come up with ways to encourage daily visits to the App and enhance user retention. I came up with a Daily Offer (donated by Sponsors) where Users could answer a survey question and receive a discounted Offer.

LF_UIUX_PORTFOLIO2.jpg

The Winning Seat®
"Check In To Win" Wireframes

As a team, we created a short daily sweepstakes to encourage traffic where Users would check in at the same time each day and the App would select one active player at random to win a Prize.

LF_UIUX_PORTFOLIO3.jpg

COZYMEAL
Homepage Redesign - BEFORE

I was brought on as a freelance designer at Cozymeal and was quickly asked to take on the task of redesigning the website. The site had become outdated, overcrowded and no longer represented the design direction the brand was trying to achieve.

BEFORE

COZYMEAL
Homepage Redesign - AFTER

The mission was to create a simplified and elegant experience for the user. Replacing the typefaces gave the site an instant contemporary touch and additional padding between the elements offered a lighter and more legible look with plenty of "breathing room". The use of animated iconography (like the Empire State Building turning into a piece of pizza in its hover state) brings a fun, interactive element to the site encouraging the user to explore more of the subtle suprises throughout the site. 

AFTER

The Winning Seat®
"Check In To Win" Wireframes

I was brought on to Cozymeal as a freelance designer and was quickly asked to take on the assignment of redesigning the website. The site had become outdated, overcrowded and no longer represented the design direction the brand was trying to achieve. 

AFTER

THE RESULT
COZYMEAL - Homepage Redesign

The mission was to create a simplified and elegant experience for the user. Replacing the typefaces gave the site an instant contemporary touch and additional padding between the elements offered a lighter and more legible look with plenty of "breathing room". The use of animated iconography (like the Empire State Building turning into a piece of pizza in its hover state) brings a fun, interactive element to the site encouraging the user to explore more of the subtle suprises throughout the site.