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the winning seat

Dashboard Redesign

Before Covid put the world on hold, I was in the process of redesigning The Winning Seat® App from the Sign In page and Dashboard, to the small, yet significant, details such as the icons, menus and buttons. Here are the final three dashboard designs that were presented to the Owners, Investors and Board of Directors.

The Winning Seat®

"Check in to Win" Wireframes

As a team, we created a 30 second daily sweepstakes to encourage more consistent traffic to the App, where Users could check in at the same time each day and the App would select one active player at random to instantly win $100. We saw about a 35% increase in daily User interaction.

The Winning Seat®

"Daily Deal" Wireframes

I was asked to come up with ways to promote unprompted visits to the App and enhance user retention. I came up with a Daily Offer where Users could answer a survey question and receive a discounted Offer donated by Sponsors.

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