UI/UX DESIGN
With more than 6 years of UI / UX experience for various businesses and start ups, I have had the opportunity to update the look and layout of websites and apps while focusing on functionality and usability. These design solutions are then demonstrated through page/user flow diagrams, wireframes and hi-fi interactive prototypes.
COZYMEAL - HOMEPAGE REDESIGN
The Problem:
I was brought on as a freelance designer at Cozymeal and was quickly asked to take on the task of redesigning the website. The site had become outdated, overcrowded and no longer represented the design direction the company was trying to achieve. A refresh was necessary to illustrate the elegant experiences they offer and reach their target audience. Upscale, refined and unpretentious were the three key words that the redesign was intended to reflect.
BEFORE
COZYMEAL - HOMEPAGE REDESIGN
The Solution:
The mission was to create a simplified and elegant experience for the user. Replacing the typefaces gave the site an instant contemporary touch and additional padding between the elements provided a lighter and more legible look with plenty of "breathing room". The use of animated iconography (like the Empire State Building turning into a piece of pizza in its hover state) offers a fun, interactive element to the site encouraging the user to explore more of the subtle surprises throughout the site.
AFTER
COZYMEAL
My Messages Page Design
The biggest challenge of redesigning this Message platform for Cozymeal was the wealth of information that was asked to be included. By breaking up the page into three columns, I was able to organize the messages and booking details wile having the individual message thread as the main focus. (This design is in keeping with the current Cozymeal style as the elements in the website redesign above have not yet been implemented.)
COZYMEAL
My Account Page
The owner of Cozymeal wanted to better illustrate the menu options within the My Account page using icons. I created individual icons to represent each category and to avoid the traditional itemized list, I used a subtle frame and drop shadow to give them a clickable look.
The Winning Seat®
Dashboard Redesign
Before Covid put the world on hold, I was able to redesign every aspect of The Winning Seat® App from the Sign In page and Dashboard, to the small, yet significant, details such as the icons, menus and buttons. Below are the final three dashboard designs that were presented to the Owners, Investors and Board of Directors.
The Winning Seat®
"Check In To Win" Wireframes
As a team, we created a short daily sweepstakes to encourage traffic where Users would check in at the same time each day and the App would select one active player at random to win a Prize.
The Winning Seat®
"Daily Deal" Wireframes
I was asked to come up with ways to encourage daily visits to the App and enhance user retention. I came up with a Daily Offer (donated by Sponsors) where Users could answer a survey question and receive a discounted Offer.
